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From the article “For Galloway, the winner will be Macy’s, which has successfully gone online,”

Prediction is a hard business.

Prediction is very difficult, especially if it's about the future. - Niels Bohr

I had previously heard this attributed to Yogi Berra, so I had to check. Apparently[1], it's an old Danish proverb.

So non-future prediction is also difficult it seems!

What pumped up their stock so much in 2015?