This is probably true. Most jobs you'll get with a BS+Msc are going to be app development. Web, mobile, server... pick your flavor. You'll largely be using tools developed by other people, to build applications.
The really interesting jobs are absolutely held by Phds. But that's not to say that having a Phd guarantees you'll get one of those jobs.
I think if you have the option to get a Phd, hunker down, and do it. The industry is headed for a correction in salaries soon. Way too easy of work is being done for 100k+ salaries. When that correction happens, you're going to be happy that you have a Phd and are doing work in a much more challenging field that warrants the pay.