Established outlets for real business journalism were included on the firm's rate card, including claims they could get stories onto Reuters for $8,360 and the Financial Times for about $50k. Also, lesser known, web-only portals were offered for less than $200. There are fewer and fewer watchdogs (journalists are almost like proto regulators) and some folks are taking advantage of the gap/asymmetry. I know more opportunities are created if you're willing to bend the rules a little. I'd be really interested in how other folks are interpreting these sorts of developments.