I believe it was also Jeff Atwood who, for the longest time, could not fathom why people did not like being forced to use OpenID to log into Stack Overflow. Like, he could literally not fathom it and agonized in blog posts over his own inability to understand people (he was quite honest about it). Even though they caved on this point, to this day Stack Overflow actively fights new users trying to get in and participate on the platform (I have long since given up).