What was the reason to choose Elixir over Erlang? Just familiarity with the language?
This makes it easy to generate code on compile time, which is then executed in runtime without any performance penalty.
A large part of Elixir itself is actually implemented as macros. For instance, the "unless" construct:
defmacro unless(condition, do: do_clause, else: else_clause) do
quote do
if(unquote(condition), do: unquote(else_clause), else: unquote(do_clause))
end
end
(code simplified for clarity)