If programmers were paid that we we would get no pay for writing good working code. To get paid we'd have to man the support lines and would be paid based on the feedback we get from the people calling for help. Anyone here willing to ask their employer to switch to that model?
The old statistic was that about 95% of programmers were working on company-internal projects, which means they don't get paid royalties for their code, because there are none. Instead they get paid, at least in theory, for satisfying their company-internal clients — whether that involves writing good working code, writing nonworking code, or answering support calls.
And this is more focused on creative fields, because they have been so widely 'disrupted' by technology. I can download a book from a torrent site, but I can't download a programmer's time at working on a problem (though I could of course download OSS code, but that's a whole other thing).
So books used to make a lot of money (for very few people), now they don't make as much money, but the positive thing is that more people can get in on the action, because the costs of distribution are so much lower. And in this author's case, she's basically ranting about how fans of her books aren't paying her, when she could spend that energy much more effectively by somehow connecting with and cultivating that fanbase. If they like her stuff, they'll probably pay her for something, if not a physical book.