Show HN: MailLord – Pixel Perfect HTML Email Editor

   How to write email, a self-documenting guide
   --------------------------------------------
   
   * Write to the correct person. If you don't know who you
   are addressing, go do more research.
   
   * Don't waste their time. That means be polite, get 
   directly to your point, and ask for precisely what 
   you want from them.
   
   * Make it clear what they can gain from you. Sometimes
   that's just the pleasant feeling of helping a fellow 
   human out.
   
   * Your From: address must work and be correct. The natural
   reply to an email is another email. If you don't read 
   the replies, why are you bothering to send this?
   
   All of the above are applications of one principle:
   
   Treat people with respect.
   
   At every point, you should ask yourself if what you are
   doing conveys respect for the person you are communicating
   with, or whether you are trying any means you think might
   be effective to gain their attention. Respect does not   
   mean being effusive or obsequious; it means awareness of
   the limited time they have to conduct business.
   
   Once you've made your point, stop.

Mandrill's was OK, and so far, so has Postmark.

But nothing beats a hand crafted text template.

No, plain text will do just fine.