Apple specifically uses the words “secure by design” on their website. That’s a lie.
If you are waiting for devices completely free of any security bugs in the software and hardware, well, I hope you plan on living exceptionally long.
I'd say that this qualifies it as "secure by design" for anybody who understands what this is about.
"I'm a Mac."
"And I'm a PC. Achoo!"
"What's wrong PC?"
"I have a cold."
"Huh, too bad. Macs don't get viruses."
"You never have any security vulnerabilities that get exploited?"
"Nope. Macs just work."
The End
(TBH, Chromebooks _are_ the most secure computers normal people can buy today. But ads like these cannot be recalled if shit hits the fan).