I think the point to author is trying to make is that companies often add BS to their mission statements to 'elevate' themselves from a regular company into a lifestyle.
references: https://en.wiktionary.org/wiki/yoga-babble https://omyogadiva.com/2016/03/25/yoga-babble-muddies-up-the...
You're right about the author's point, but this is a gross generalization and is unfairly dismissive of a lot of different practices that people find personally beneficial.
Doesn't mean it's based on anything coherent or real.
Talking about uniting the chakras or elevating your spirit is feel-goodery on exactly the same level.
Rather unfortunate that the corporate world seems to be seeing its own absurdity in the mirror, but then choosing an unrelated scapegoat to point fingers at.
This is yogababble.
This is true for many, but not all, nor is it limited to the West.
Having been to my fair share of yoga classes, I've found it's less the teachers doing this than the Instagram-happy students.
It also seems totally not necessary to pick on the practice itself or to single out yoga from the universe of things that are mis-used, appropriated, ripped-off, and marketed by the corporate world.