The difference from the US was quite startling. I got literally hundreds of likes and dozens of matches. (my like counter showed 99+ after a week). The matches weren't bots either. They were actual women, and a decent number of them responded to my messages. I've actually ended up meeting four different women in person during a time span of two weeks. We've had some good in person conversations and I still keep in touch with at least one of them. They didn't seem like they just wanted me so that I can bring them to the US, either, as that never came up in conversations and they seemed fairly happy where they currently are. I was honestly quite sad to leave and come home to the USA because it felt like I'm returning to a social wasteland.
Later, I've on a whim set my Tinder location to Philippines one night (might be going there for work this winter), and got a decent number of matches instantly, and the ones I've talked to responded willingly. I've also gotten a ton of matches when I was on vacation in Dominican Republic last winter.
Of course, if I use my actual location (Seattle) I still get basically zero matches. I've had similar low success in Western Europe.
So, your dating app status as a dude is really location dependent.
Anecdotally, the most successful (in terms of turn around, partners, matches, dates, etc.) male I know is overweight, has poor hygiene, and is somewhat misogynistic.
Conversely, I know perfectly handsome men who could be models who strike out all the time.
Sure, good looking people might get more matches, but do they universally convert at a higher rate? No. If anything, they spend more time interacting with these apps in a less productive manner.
Only because their standards are set higher due to needing to filter the incoming stream of matches to a manageable drip of first dates. In the end, their outcome is better. Just like you would interact on LinkedIn 'in a less productive manner' being a rockstar developer @FAANG..
You should be aware that the "experiments" people have posted online aren't necessarily unbiased either. There are a lot of bitter, loveless men writing content on the internet.
If you were to complain about it, you're either hit with advice from the infamous rules 1 and 2 (1. be attractive; 2. don't be unattractive), or you'll get some advice which is well-meaning but hardly actionable. The one I see most frequently is "try and meet people at bars" (it's hard to imagine this working today, and it almost requires one to be a drinker - and even then it's harder not to come off as creepy) and "join some activity groups".
The real kicker is that many activities that you already enjoy are biased to one gender or the other (say, compsci/engineering hobbies and chess tend to be heavily male-centric in real life meetings), and it's very hard to find the passion for an activity if you started doing it just to try and find a date (and people will usually pick up on the fact). It can also leave one feeling superficial and creepy to do so.
I know many men (and some women) who've decided to give up. Men because they have lost hope on account of not having a strong enough appearance to persuade someone to read their bio, which often reeks of desperation anyway (one may be short, another may be fat, yet another may be ugly, yet another just prefers Android[0][1]). Women because they only feel valued for their appearance, or just for being a woman, rather than what makes them who they are.
I expect the problem to get worse, where online, centralized dating platforms become the norm, and when it's harder to make friends in real life, in which getting to know someone first outranks any consideration of appearances. If you're not already friends with someone, it's very easy to accept or reject on what is immediately visible - one's appearance.
[0] https://www.cultofmac.com/563567/iphone-vs-android-could-be-...
[1] https://www.theverge.com/2017/2/14/14619158/apple-iphone-goo...
You can change profiles after the fact. One of the examples I saw, it was clear the person had changed their profile to say something much worse than what it was when the conversations happened
As for attractiveness, people have a lot more control over it than they realize. Lose weight, get fit, get your teeth fixed, find your best hair/beard style and develop a cool look, and you can probably be hot unless you have a face like Sloth from The Goonies.
I will admit though, even as a hot guy with good game, I still have a hard time on Tinder. I get a decent number of likes, but not many matches, as the vast majority of them are from women that don't meet my standards. I can pull 1-2 new dates a week from OkCupid, but I've never met a top tier woman there. Thankfully I'm in a relationship now with a drop-dead gorgeous woman I met due to common interests, so I can put all that behind me now.
Last time I used Tinder they seemed to make a right move towards video chats. If I were to develop a dating app, I'd incorporate vid chat as the only way to communicate. Ain't streaming video of yourself atm -- you don't exist at all, can't be found or swiped on. Procrastination & waste of time -> 0.
Also real-time video basically renders any account validation unnecessary because all Photoshop guys/gals went to learn neural networks and how to implement DeepFake face replace.
You probably meant to ask how to make a dating app that also makes money in an honest and upfront way. Such services had existed long before the internet, you know them well, and they just honestly recognize the true reasons why men and women want to date. In short: human moderation with the premium to access the high quality dating pool. Obviously, fees there are way higher than what most people can afford.