Apparently, in 2011, HR departments make fun of bad resumes and toss them in the trash, rather than interviewing people with good resumes?
If you put this kind of effort in, opportunities will come to you. People will recognize you and your work. Your well earned reputation will precede you before you even walk in the door.
So the advice boils down to "be famous"? That's great, if you can manage it, but there's a finite amount of fame out there: it's a zero sum game.
Perhaps this is atypical, but I just have a bog-standard resume, no twitter account, and a blog that probably averages 2 hits per week. Despite that, I haven't had a problem getting interviews by submitting my resume through company job websites. As this guy would say, there's nothing that makes my resume stand out from all the others they have on file: I got a BS from a state school, an MS from another state school, and have a job at a small startup no one's ever heard of. And when I interview, just knowing algorithms 101 seems to be sufficient to get a job offer (and not even necessary unless I'm interviewing at a place like MS or Google).
This guy makes landing a job sound a lot harder than it actually is.