I am amazed that this got green lighted.
you know - who is out there saying - what i am missing in my life is a really ugly ring, that i have to charge daily.
you know - who is out there saying - what i am missing in my life is a really ugly ring, that i have to charge daily.
So compared to for example Apple, they are taking a different approach with this product.
No one is being made to do anything.
Kind of the point. If people aren't willing to part with their hard earned dollars for the device, maybe it won't be a market success and they should stop investing in it?
Or even Google... like with their Google Glasses.
This is actually a pretty clever way to get early feedback on new ideas.
And the people who say "you have to pay for this stuff". Um yeah, that is the point. If nobody buys it.... maybe that is a clue there is no market for the idea (at least at that price point).
Neat! Too bad the discussion is about this particular device and not the actual program itself...
It's what happens when a company has so much money it can make things without doing any actual market research.
"More dollars than sense" is the appropriate expression.
Producing a new device, throwing it up on their website to sell, and seeing how well it does is Amazon's version of market research. It's "move fast and break things" brought into the hardware space. They actually even say as much in their description of the "Day 1 Editions" program, of which the Echo Loop is part of.
In this case, Amazon is exhibiting not being afraid of releasing a possibly unsuccessful product, because they know they can iterate on it (or pivot, or exit entirely) later on.
Amazon is testing the waters for Alexa-integrated wearables. Not just earbuds, which are a saturated market, but other wearables like rings and frames.
If it does, the potential upside is huge--they could create an entire new market, like they did with the original Echo and Kindle. If not, it's a rounding error in an immaterial account on the financials.