Ahh thanks for the feedback. One thing is clear from all this is that we can do a better job in documentation.
I have passed on countless products when evaluating solutions for having very flashy sales pages with no actual description of the product itself. "Improve your ROI! Decrease Downtime!" aren't features, per se, but potential benefits that can only be determined if the product is a fit, and I can only determine fit if I know that the hell it does.
/rant