The right kind of advertising is pretty awesome, because it provides value for me. Right now, Stack Overflow and Amazon have the best ads out there, IMO. SO took a while to get decent ads too.
I watched some stuff on Hulu the other day. Fancy cars, teeth whitening commercials, drugs I don't ever anticipate using, and other useless stuff to me was marketed at me. That's just not a good ad model I think. I would love to see some really new and interesting products - not Another Car|Soda|Beer commercial.