Step 2: Come up with a business name that starts with "i", "we", "me", "face", "my", "yes", "go", or "insta", and ends with a word representing the product. Or start with a word representing your product and end it with a things like "hub", "beat", "bot", "desk", "X" or "r". Or just misspell an existing word.
Step 3: Create an atmosphere that's superficially new, hip, open-minded, on-demand, and "with it". Wildly exaggerate how your business is going to disrupt things, going as far as to claim that you want to transform your business into a global village that everyone will want to live in. Insist that everyone will want to live and work on a YesBizz campus, drink YesBizz coffee, and eat YesBizz pancakes. Remember, you aren't just a business; you're a way of life.
Step 4: Go mad with investor money. Expand as much as you can while there are no consequences and checks are flying. Channel your inner megalomaniac. The bigger your business makes itself, the more investors will believe in it and the harder it will be for them to pull out. You're on track if you've got offices on every continent, even in countries that don't actually demand your product.
Step 5: Once reality begins knocking at the door, it's time to let out one of your first death shrieks by announcing an IPO valued more than most Silicon Valley unicorns. Just ride this one out and if things don't work out you can resign with a sweet golden parachute. If you did everything right, you'll still end up with a lot more money in your bank account than when you started, even if your empire is now burning down.