Even FANG companies try to play this game (our stock will appreciate more, our company is more volatile the upside is way higher, etc...)
Regardless, they put quite some emphasis on the RSUs being part of the salary as base salaries, while not bad per-se, were mere average for the region. And kind of sub-par considering the size of the company.
Maybe they’re just good at tailoring their messages. They look at me and see an old guy so they bring out the “stable liquidity” pitch.
They also tend to just pay more and have real bonus structures.
Not sure this is the same game.