5 Lessons Learned From Pitching VCs

I’d add one thing: understand your sales cycle.

I’ve worked with more than one company who tripped on these questions:

How many customers do you have to win to make “that” number? What do you expect your close ratio to be? Given your close ratio and sale cycle, how many prospects do you need to be engaged with at any give time? How will you attract that many prospects in that time period?