What is the best way to shoot an instructional video for my startup?
What are some tips on creating this demo/instructional video?
What are some tips on creating this demo/instructional video?
If it's marketing then I suggest: Music, Voiceovers, Pan & Scan, and Ken Burns effect.
For the most part software videos are boring, I'd rather put my hands in boiling water than watch yet another railscast.
Add music thats exciting, and nothing with words in it. Go to your local broadcasting school and find some students to do the voiceover work. Lastly, get some other students to do a decent job of editing the clip so that the focus is on where the action is, pan and scan around the app to create the appearance of motion, etc.
See Google's parisian love as an example of how to make compelling software videos.
Or conversly: Epic meal time, where cooking meat is made somewhat exciting http://www.youtube.com/watch?v=gpKtarjTvqU