I know that sounds worse than what they're doing but hear me out. Right now they're creating an environment where everyone will have to do twice the work to support HTML5. That's not good for anyone.
So if they're insistent on making WebM the standard they need to pull out the big guns and force Apple and Microsoft to capitulate. It'll be bitter and nasty but at the end we'll get a standard out of it and not a fragmented mess.