For one, when people say "blockchain", they're almost always including the clever protocol that enables a currency with no central authority. That's the interesting part. Bedrock doesn't do any of that.
Without that, "blockchain" is just a simple technique for incremental hashing. Bedrock uses that, but it's not substantial enough to sensibly list "blockchain-based" as one of the three top attributes.
(They could have said "Paxos-based". That's the protocol they use to ensure things don't get out of sync.)
Just trying to capitalize on the cryptocurrency hype, I guess. FaunaDB did something similar: https://fauna.com/blog/distributed-ledger-without-the-blockc...