Fun fact, Nebraska Furniture Mart holds 0x0004 on the list of Linux Manufacturer USB Ids [1]. At my last job we built a product with a custom OpenWRT fork, and I needed to identify an Atmel D21 behind a usb hub on a custom board we built, and I figured I'd never have a collision with any NFM hardware, so I just used that since no one outside our company would never see the device either.