Most of my not very close friends also don't use social media. A friend of mine tried creating a group on facebook to help coordinate social events for a group of dads and almost universally the wives ended up RSVPing for their respective husband.
When we ended up getting together we ended up talking about work and our houses and all the different things we're doing. Men have a tendency to communicate differently (IMO society has trained us to do so) than women. When my wife gets together with her friends they talk about how they're feeling about things and their relationships. This leads to men having a tendency to have more superficial relationships.