> Now, what additional personal data are collected by tracking pixels?
If I read it, when I read it, where I read it from (location, device, etc)
If I read it, when I read it, where I read it from (location, device, etc)
If linked to email address and considered personal data then the argument is what is covered by consent to receive email marketing? IMHO tracking whether the email was opened is covered (in the same way as agreeing to receive phone marketing should imply they can track whether you answered the phone...). They will also obviously keep track of what emails they sent you and when.
But agreeing to receive a snail mail does not imply consent to track if it was read. I feel that email is closer to that.
The point is that tracking emails, like tracking phone calls, is inherent to that communication medium and there is absolutely nothing wrong with it.