I thought Apple were way out in front when it came to tracking and whatnot...
My wife uses a MAC at home and was complaining about how slow our internet was (70Mb down... not slow) a while back.
She mainly looks at news sites and when I saw what she was looking at I knew the problem wasn't the internet connection.
The entire page, apart from a tiny bit in the middle, was cluttered with moving shit!
I installed uBlock Origin and... the result was fantastic: pages loaded in a fraction of the time.
When she realised that the articles were a tiny proportion of the downloaded crap she realised she'd been missing out for so long.
Once, when the MAC went back for repair, it was replaced with a new one and OMG the horror when she fired up Safari and it had no blocker... UBlock Origin to the rescue.
I agree with one of the other comments on here: The web is utterly unusable without it.