Increasing efficiency is different than lowering total waste. People push for efficiency thinking it will lower total waste, but you can easily increase efficiency and increase total waste.

In the physical environment, total waste is our biggest concern. Our economies are more efficient than ever, but we're also producing more total waste than ever.

We have to focus on lowering total waste. I talked about this in my podcast episode 183: "Reusing and recycling are tactical. Reducing is strategic." https://shows.pippa.io/leadership-and-the-environment/episod...