That way it feels more transparent to the end-user, and they have to make the conscious choice of either giving a bit of their data in exchance of a free service or be prepared to pay to keep their data private.
That way it feels more transparent to the end-user, and they have to make the conscious choice of either giving a bit of their data in exchance of a free service or be prepared to pay to keep their data private.
What's the practical difference between these two scenarios?
1) I offer a free service if you let me collect your data, but charge you $3/mo if you refuse to let me collect it.
2) I offer a $3/mo service, but give you $3/mo back if you let me collect your data.
Option #1 is explicitly illegal under the new California law. If option #2 is legal, then what is the law supposed to ban?
Either way though, I’d be happy if it were just required that there BE an opt out even with a price tag. Google can then finally tell me how much money they want for their services.
What's meant by saying you can offer incentives is that you must present all information at the same time and that users are considered as opt-out by default.
Basically, the user must go through a sign up page that has a box that says "You may sell my data in exchange for a $3 discount" and it cannot be selected by default. You also cannot have a sign up page that has a box that must be selected to opt-out whether the box is selected by default or not.
The no-relatiation clause also has addition requirements that are not related to money. For example, you cannot refuse to allow a user to access your site because they didn't allow their data to be sold. You also couldn't impose access limitations like slowing the rate of page response or increasing the number of advertisements on the page or send spam only to users that opt-out.
The difference isn't really about charging a fee to users that won't let you sell their data. It's more about not allowing websites to harass users with increased advertising on behalf of whoever they wanted to sell your data to. It's only illegal for them to sell the data, internal use is still legal, so they're preventing a loopholes.
It might inadvertently assign a price to the data collected.
It also shows a direct discrimination against poor and/or young people who might not afford the service.
Average revenue per user is around $25 for global users.
This brings up a related issue that not all users are equal. Even in non-data mining business models, you still have some segment of the users subsidizing another.
As opposed to what, treating everybody badly? McDonalds discriminates between people who can afford a Big Mac and people who can't, and that's not a problem.
If you don't have the money to buy a big mac, you either eat a cheeseburger on the dollar menu or go home and cook a burger yourself.
If you don't have the money for the software library, you either choose a lesser library, or go write your own.
A larger problem however is many are considering the internet a fundamental human right, which it isn't. Might be nice to have, but a fundamental right it is not.
The problem is that then you cannot effectively offer a service level that is ad based. Say I want to offer some web services. I provide a free tier with ads (information gathering and selling) and a payed tier with no ads. This law says that I cannot charge more for the non-ads version. OK, so then I make both cost the same, either free or some fixed cost. If they are both free, what stops everyone from just using the non-ads version, it's free too. If both aren't free and cost money, what is the point of even providing the ad version, since people can pay the same and get the no-ads version. Not to mention, everyone that is fine giving their information in order to receive the service for "free" is now not able to do that.
It's not the end of the world, it's the end of some business models.