The way I'm guessing that will be clarified is that if you are charging for your product, you cannot offer a lower price point for allowing data collection. This will probably boil down to professional, paid for services, being allowed to collect only a small amount of information, and what is strictly needed.
The second line would allow companies to pay people to permit them to collect information. I imagine that because of the first statement, a company that is charging for the service cannot take advantage of this statement.