Nothing, except soon there will be annoying legalese on every website form. Just like the GDPR. Large businesses will benefit at the expense of smaller ones. Lawyers will make more money selling these legalese templates, and sometimes when a big company doesn’t pay the right bean counter they’ll end up being investigated by regulators, and paying the state money to continue doing the same thing.

But it will be celebrated as a heroic victory because “privacy good. Business bad. I want a banana.”