You're arguing that we should be comparing the total cost of the fossil fuel and renewable energy industries. If the discussion is mainly about the direction society should take with regard to energy, then I would agree with you. But there are still contexts in which it is useful to talk strictly about subsidies. For example, when discussing how much an industry depends on direct government action, which is the context of this whole discussion we are having right now. (ie
Solar and Wind Power So Cheap They’re Outgrowing Subsidies, in which the my definition of subsidy is the one being used, I'm pretty sure.) Yes, there are time where it's more important to discuss the big picture, but there are also times it's worthwhile to discuss the details and language should retain the detail to do both.
There's another reason this is important and it is with regard to the big picture. A lot of people already know what subsidy means and understand it to mean direct government gifts. When you use a different definition of a commonly understood word, what you are doing is defining it stipulatively. If you don't clarify that you are using a stipulative definition ahead of time, then you are committing a fallacy of equivocation. It doesn't matter if you think that your stipulative definition makes more sense or is more useful, people have to be using words the same way in order to communicate. I'd rather not give climate denialists any more fuel than is absolutely necessary and confusing equivocations are unnecessary. Talking about subsidies when you mean subsidy and talking about costs when you mean cost helps avoid them.