The article might sound non-sense (to you, a power-user?), but most people do require a simple to setup and use software, too. That's how usually things are. Photoshop was great, but then came along Sketch and Figma. Lotus was great, then came along Word and Docs; but there's market for plain-text editors like notepad++ / cot-editor, too.

The other day I saw a ms-excel to webpage builder shared on news.yc voted to the front-page, there's also a google-sheets to app builder that did YC last year... I wonder if there's a market for notepad / word / docs to webpages, too? This article makes it seem like there might be one.