The survival rates for collisions on highway speeds are in single digits no matter what you do. It's just laws of physics.
Modern luxury sedans have 1m+ crumple zones, and those only make for few percents extra chance at speeds above 60km/h.
Extending crumple zones beyond that is self defeating, as it will only lead to further increase of average car mass, leading to even more violent collisions
Preventing crashes from happening in the first place is far more economically efficient. EU is just few years away from making some forms of ADAS mandatory, and China is realistically talking about centrally controlled "autopilot" being introduced.