I wonder how much the app name and icon contributed to the success. The name is unique while still having the know "snap" as trigger in there, and the icon is also quite neat and clean.
The video was also very good, I imagine Apple wants to promote apps that have nice intros.
Wow thank you! I’ve always disliked the icon I came up for this, and I hadn’t ever considered the “Snap” as relation to the app/company aspect to the name (I just liked the idea of “snap”ping a photo and highlighting it.