Do we create the world by looking at it?
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This particular example is the subject-object problem, popularized by Immanuel Kant. http://en.wikipedia.org/wiki/Subject-object_problem
Think about it, we have extreme trouble with any math that describes a reality that can't at least be approximated to the scale and zeitgeist of our own. An alternate life form that lived at a different scale or with different priors (perception of time, causality) would come up with completely different explanations for why the math should be the way it is.
I'm pretty sure it's the second one. If, say, 2 spinwise-anticorrelated particles had x-spin values prior to measuring their respective x-spins, you wouldn't get Bell's inequalities. Isn't that why they were a big deal?
"On my final morning in vienna, snow was tumbling like dryer sheets as I stared out the window of the IQOQI waiting to speak again with Zeilinger. Suddenly, there was a great flash of lightning and a long roll of thunder as snow continued to fall. I turned around to no one and Zeilinger's assistant appeared. He now had time to talk."
Whatever...
Here's the wikipedia article: http://en.wikipedia.org/wiki/Quantum_decoherence