Couldn't the same argument be made, even more so, with other areas of the technology market? When is the last time there has been a must have entry level digital camera? Or that one laptop that everyone has to have (although certain models stand out, keep in mind that the average consumer is spending in the under $800 range). Even devices where this is less of a choice, such as with iPods, there is still a range for what different feature choices people want, as well as other moderately successful devices. I'm just not understanding the point... walking into a Best Buy to get a gadget has always been this way.