I'm in a combo CenturyLink / Comcast market, and it's AMAZING what competition between even just those two firms does to my offerings. Switched from Comcast's $90/mo gigabit with a 1 TB data cap and only 90 Mb/s upload to CenturyLink's $60/mo symmetric gigabit with no data cap. I have a contract-less "lifetime price guarantee", they did free install (which included running a fiber line from the pole to my house with a cherrypicker), and threw in a free fiber endpoint box (I don't know what it's really called) and a modem/router that's actually pretty good.
I get 980 Mb/s up/down with a 1ms ping in speed tests. Games are amazing, downloads are amazing, hosting files to myself is amazing...all it takes is a little competition.