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The danger is that this breaks what is supposed to be a taboo, lowers people's resistance to giving out their password by conditioning them to expect that nothing will go wrong, and makes it easier for others to commit fraud.

So people get burned by some Nigerian scammer, decide never to do any business online again, and what good does that do for the YC crowd?

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Agreed, but ultimately it is very difficult to educate people. Until something bad happens to them, most people will not learn.

You're saying that it is difficult to educate people, so it doesn't matter if they are taught to do incredibly dangerous things without a second thought. The fact that it is difficult to educate people makes it that much more important that companies like Yelp not do stupid things like this.

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