I would be more sympathetic if they could point to someone who had done something super cool in the last few years. Yes, 23 and Me was a clever company a long time ago, but lately I've been wondering just what they'll ever do for an encore. How many times can people test their DNA and find a connection to one of the endless 5th cousins that make up my listing?

Or look at her sister, the one who runs YouTube. The user interface hasn't changed in a bazillion years. It may even predate her arrival. The only "innovation" lately is canceling more and more people, not exactly a proud moment of innovation. It's more like the return of fascism.

I could go on. Spanx, another company mentioned in the piece, was a very clever marketing idea but it was founded in 2000, almost two decades ago. And lets face it, the girdle was really an invention from post WWII.

So yeah, let's make the list diverse but let's not populate it with fakes who are from the conference cycle where their only claim to fame is being the token X who codes.