Yev here -> Interesting takeaways! It was difficult to map how many customers we'd gain after Crashplan left the business and how many we'd have gained if we had raised prices by a lot more. It was made more complicated by the fact that they partnered with our 2nd largest competitor, so we also had to do a quick "sanity-check" about whether or not we wanted to raise prices to near their level, or stay the same until things calmed down. Thanks for the insights!