Chatroulette Founder Andrey Ternovskiy Raises New Funding: "50,000 Naked Men"
fastcompany.com
fastcompany.com
PG has it exactly right with his 'no broken windows', once there are a large enough number of broken windows in your town it's very hard to go back, even if you repair the windows. The influx or new throwers of stones will outpace your ability to repair if you didn't do it right from the get-go.
I'm very impressed by Andrey's ability to use the very thing that is causing his site so much trouble and turn it into a stable revenue stream. It's a very shrewd business move, even if it does diverge from the original vision.
Later, HotOrNot signed up with online photo services Ofoto and Shutterfly, which were seeking more members, to have HotOrNot host some photos on those sites. HotOrNot sent leads to those sites, and was paid for it, thereby turning one of its largest expenses - photo hosting - into a revenue source.
(source http://www.smsmallbiz.com/capital/How_HotOrNot_Bootstrapped_...)
It appears, that a very low barrier to site usage was helpful in getting a critical mass of users in the beginning.
In other words, accept that some users will "throw in the windows" vs. the site being a ghost town.
I knew this would happen, it seems everyone but he did. Is this a case of wishful thinking, or being blinded by how great he thinks his own product is? Also, the idea that they're making so much money off redirecting the people showing their genitals sounds very... unlikely. Surely these people aren't the sort who would, after being kicked from chat-roulette, go on to sign up for a dating site?
Still, it's a non-trivial amount of highly targeted traffic.
Regarding the money: The article mentions redirecting these users to FriendFinder.com, that should probably read AdultFriendFinder.com. I find it highly plausible that this kind of traffic has a very good conversion rate on an adult dating site.
If they took that approach, they could keep the naked men and not 'punish' them by sending them away. The naked men still think they're publishing their genitals on the Chatroulette network but in fact it's really being piped to an adult webcam site where paid subscribers watch and rate them.
Doubt any adult company would pay that much for naked men though, I don't think the rates for naked dude talent are competitive.
You would think after a while the naked men revenue would tail off as more and more are kicked off.
Crappy quality: http://www.myvideo.de/watch/4293877/Heap_of_Trouble
Donate-to-view-in-good-quality at artist's website: http://www.stevesullivan.co.uk/heap.html
According to Ternovskiy, Chatroulette is now earning
$100,000 per month due to its refined business model and
content-control system--all from "naked men." That's
triple the site's monthly "mainstream" or "normal"
revenue, as Ternovskiy refers to it.