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Yev here -> in purely academic terms maybe, but there are a lot of factors which go in to whether or not a person will leave or stick around. I thought it'd be interesting to write about our journey (since it was super atypical) and provide some insights into how we make decisions.

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Your openness and engagement is highly appreciated. It's always very insightful and pleasant to read about how you're running your business!

Thank you so much! We love sharing and hope it gets others to be more comfortable doing it as well (to our knowledge no one in SaaS really talks about churn rates if they can help it). The idea being, the more folks that talk about things the better. If you can avoid making a mistake someone else made because you read their story about it from their perspective, that's good for everyone!

You could probably have saved yourself a lot of heartache if you started with an aspirational higher headline price (but with easy launch discounting/coupons.) Then you just reduce or remove the discount. Same effect financially, but very different psychologically.

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