A company considering its users its product can't get much lower IMO. Remember that time they experimented on users' emotional states without any consent or informing? [1] This is when they started to show their true cards. To me FB is on its own level far below even oil companies and big banks, probably around the same ranking as PMCs. You'd be far pushed to find me something worse.

Apple is no saint but FB's total disregard to its responsibility and position in the world is so much worse.

1: https://www.forbes.com/sites/kashmirhill/2014/06/28/facebook...