I see apple as: 1. The biggest hypocrite in all of technology with regards to monopolistic tendencies. Unlike Google and Facebook, Apple is loved by the media, so noone calls them out on their shit, bringing me to my second point:

2. While other firms like Google and Facebook have served to bridge the gap between the rich and the poor, between the first and third world, apple has done exactly the opposite.

I, and large portions of the non-western world see Apple as a representation of american power and western influence. And that has had alot alot alot of benefits for Apple but it also made me hate their guts so yeah.