I expect the biggest issue you're going to have is my answer to your question: we don't do risk assessments. Never in any company I've worked for have I been involved with doing one, or even heard that they existed.

Heck, I'm not even really sure what they are. So your tagline "Identify Project Risks and Issues" -- that all sounds good, but I don't really know what it is the tool does! Certainly you're not going to say "in the database, we need to model the concept of a production date separately from the concept of the packaging date"; what is it that this product does? Even the online demo doesn't help: it presents two fields (likelihood and impact) and then says "now sign up".

So you might want to do more to convince me I should do one of these. How will it help me? What will it look like?