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People are averse to defective products. Because people can pick and choose, they will select the best product.

If we all agree to purchase slightly damaged food and only remove the damaged part, it would be fine.

There is still the issue that people do not know how the food was damaged, which is a different supply chain issue.

No no, I'm not talking about damaged.

I'm talking about "ugly". The strawberries and tomatoes at the store are perfect shaped. The breeds that pump out these typically lack the same intensity of flavor as heirloom varieties, that if you are not use to them, would barely recognize them.

Watch some homesteading harvest videos on youtube. Especially if they do carrots. They wont look like store bought ones.

The people who "select the best product" basically only have visuals to go on, therefore they actually select for the prettiest product, not the best tasting product.

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