The economics would be better with a stored balance system, but those are sketchy --- you'd need the balance holder to be someone you trust already; or a credit system where you pay once you've accrued enough content debt to make billing worthwhile, but that's going to be totally scammed.
As an example, the current dispute where the US is leaving the Universal Postal Union (a month from today) because the exchange is unbalanced due to e-commerce from/to China.
You're off by a factor of ten here, it would be 4.5 cents, not half a cent.
Why would I care that FB has 2.4 Billion monthly users and squeezes more then 10cent out of them via ads? That's none of my business.
If you want to compete with free you have to offer superior quality and convenience.
The hell we have, there's just no alternative other than not using what have essentially become utilities at this point. I applaud people for whom not having Facebook and Google and WhatsApp is an option, but it's not for me.
I'd gladly pay a large chunk of cash to have those companies not be doing shady shit with my data and showing me adverts, but that's not an option available to me.
Doesn't mean people don't value privacy. Just means that people don't value online services and content.
I don’t think it’s been well tested, and we should at least try giving people the benefit if the doubt before we give up, in my opinion.