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Comment by nategri | Hacker News Reader

So weird. Literally cannot remember if I've ever bought something from Shopify.

I think (?) that's intentional. I think the Shopify platform is generally branded as part of a company's website, and customers are generally unaware that Shopify was involved in the transaction. Which is sort of the polar opposite of the way Amazon works.

Precisely - Shopify is a white-label ecommerce platform, whereas ebay and amazon are walled gardens.

But you most likely might have bought something that was powered by Shopify. And Shopify wants to keep it that way.

That's how it is. I worked with Pixel Union, an agency which serves Shopify customers pretty much exclusively. They built British Columbia's online cannabis store on Shopify. They built countless online shoe stores for notable brands. Sunglasses, women's fashion, men's fashion, watches, rental services. None of them look like they have anything to do with Shopify.

Tesla uses Shopify to sell cars -- I'd bet that just a few relatively large companies are the cause of that huge revenue number. Doubly so if eBay only reports their actual cut of sales as revenue instead of the entire sale price.

Tesla doesn't actually use Shopify to sell cars – they sell merch and some parts through Shopify, IIRC.

Your point stands that Shopify's largest merchants make up a huge proportion of GMV, but it's not because of big ticket items like cars.

Almost all the "no-name" sales on Facebook are powered by Shopify. It does a wonderful job at being inconspicuous.

This is the first I've heard of it. Is this a thing with people under 21 or something?

It’s an e-commerce platform. It’s completely white label so you could buy from a Shopify website without ever knowing it.

The platform is only known by rubyist, this mean that you are either a javascript guy or a phpist one ;) ;) ;)

Sorry that private joke was to easy not to be made....

I didn’t become aware I had been shopping on Shopify-hosted sites until I created one.

You wouldn’t.

If you buy a Tesla online, for example, that’s a Shopify site.

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