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> If you have reasonably low traffic CGI can get you really far.

And even after that, I would expect that CGI augmented with some careful caching (read: all static content and some dynamic content with sensible expiration policies) will get you even farther without having to dramatically change anything.

I built an app in Perl/CGI::Application for a company which ran media campaigns with national brands over a 12-year period. It's not the fastest option but it certainly works.

This would be a nifty exercise for a web programming class. Really internalize a lot about HTTP in a short amount of time.