Amazon Basics must have had at least a couple of humans involved to agree getting it branded Amazon.
Maybe the algorithm seemed like a good idea at the time but later turned sour. If that's the case, why hasn't Amazon yanked the program? If they don't terminate this program when it performs poorly, I don't trust them to keep other programs in line either.
So assuming Bezos isn't a complete numpty, that's intentional. Maybe Amazon's brand is completely disposable to fund Blue Streak.
Today I got more trust in Poundshop and eBay that I will get the right product easily than I do in Amazon. The old department stores, many now failed, sank or swam on the strength of their brand being a real indicator of quality.
Maybe it's intentional, or maybe he's deluded. I don't know. But either way, I doubt it's going to get fixed any time soon.
Yea that was the gist of it—when you log in as Jeff you (unbeknownst) get a different frontend, with all his various special cases and bad ideas that the PMs wanted to keep out of the real Amazon. It does sound incredible so probably false, but amusing to think about. I admit to having wanted to do something like that a nonzero number of times.
On the premise, sure. But on the individual items, I've always assumed "Amazon's Choice" meant "Best for Amazon", i.e. high margin, low number of returns (which would reduce margin).
Not necessarily what I would choose.