This is more a dysfunctional couple relationship, where both sides are Co-Dependent. Its not just that they have a ton to loose, it's that they can't do any better without each other.
Google, to their credit, tried existing but look at where that story went. Some couples therapy is overdue but given the fear driven info flows on News and Social Media, it wouldn't be surprising for a Brexit like fiasco, which will hit the people at the bottom of the food chain more than anyone else.
Nothing is going to get fixed in the world until Social and News Media get regulated. All they do is produce Red Queen dynamics - keeping everyone running on fear treadmills without going anywhere.