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Hmm. Johannes Gutenberg is a little ahead of them, 580 years ahead of them to be exact.

https://en.wikipedia.org/wiki/Johannes_Gutenberg

They were called codices (plural of codex) back then, though.

I hope EU uses this application for a few laffs, then denies it.

What's next? Will they tried to register FRIEND and LIKE as wordmarks? How about "FAKE NEWS"?

Trademarks allow dictionary words. Windows, Apple, Uber... These are dictionary words. Usually trademarks only disallow dictionary words if the business being trademarked is too generically described by that word. For example, a window cleaner called Windows or a produce seller called Apple; that's not allowed.

The point of a trademark is to be distinctive. Unlike copyright, there's no requirement for a trademark to be creative or original. I don't care to find the details of what Facebook is trying to trademark, but it may well be the case that "book" is a valid trademark.

There are already 2 LIVE trademarks on book at TESS at (uspto.gov). One bothers me at the company wants to ("Digital on-demand printing services of books and other documents.") use it for a business involving book printing.

https://euipo.europa.eu/eSearch/#details/trademarks/01051770...

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